Pepsi expands women’s football partnership
- Wednesday, April 30th, 2025
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Pepsi has unveiled a new lineup of female football ambassadors on the global stage.
The roster features Alexia Putellas, Lauren James, Caroline Graham Hansen, and Farah Jefry, who will join current global ambassador Leah Williamson.
These additions come as Pepsi extends its partnership with UEFA Women’s Football through 2030.
Cathy Graham Kidd, Senior Marketing Director at Pepsi, commented: “Our new ambassadors are not only incredible players, but have a thirst for more, a drive to succeed. That makes them one of a kind. The women’s game has rapidly become a global passion point and is gripping audiences across the world with unbeatable entertainment, incredible fan experiences and inspirational players.”
“For decades, Pepsi has redefined football culture. Now, we’re writing the next chapter by championing the unstoppable rise of women’s football and shining the global spotlight on these players. We are dedicated to supercharging the ever-growing global sporting phenomenon, bringing billions worldwide closer to the game, whilst drawing in a new generation of fans.”
Putellas, commented: “This is going to be a summer to remember, and to do it as a part of the Pepsi family is amazing. Our game is the fastest growing sport in the world, and I can’t wait for fans to see what we have coming up.”
Lauren James, commented: “Joining the Pepsi family as a global ambassador, and sharing the spotlight with so many incredible athletes is an absolute honour. Get excited for our campaign when it hits the screens.”
Caroline Graham Hansen, added: “I’m thrilled to be part of the global Pepsi family, alongside so many incredible names. We’re seeing our game reach new heights, and Pepsi’s support is going to help to bring that excitement to fans everywhere.”
Farah Jefry, concluded: “Pepsi’s legacy with football icons is legendary, and I’m still pinching myself. Joining the incredible roster and being part of its next chapter is a dream come true.”


