Pepsi MAX® and EA SPORTS FC™ have announced the return of Pepsi MAX’s rewards program, now linked to EA SPORTS FC™ 25.

The promotion, live across the UK, offers gamers exclusive in-game rewards and, for the first time, a range of physical prizes, giving football enthusiasts the chance to elevate their gaming experience by simply purchasing participating Pepsi MAX products.

Fans can easily get involved by following instructions on promotional Pepsi MAX cans and bottles. T

hese products grant access to a variety of rewards for EA SPORTS FC™ 25, including in-game items like branded Pepsi football kits, TIFOs, stadium themes, and coveted Season Points, redeemable on both gaming consoles and PCs.

In addition to digital rewards, Pepsi MAX is also giving away physical prizes for the first time, including copies of EA SPORTS FC™ 25 and gaming consoles.

Adam Warner, Vice President of Global Sports & Entertainment Partnerships at PepsiCo, expressed his excitement about the renewed partnership. “The first year of our partnership with EA SPORTS FC™ was a huge success, building on Pepsi MAX’s rich heritage in the world of football and entertainment, helping us reach a whole new gaming audience.

“We’re excited to be back for the club with EA SPORTS FC™ 25, bigger and better than before with a whole new range of epic rewards – including physical rewards for the first time. We can’t wait to see where our shared journey shaping the future of football fandom takes us next!”

Pepsi MAX’s partnership with EA SPORTS FC™ is the latest campaign under the company’s global ‘Thirsty For More’ platform.

Known for working with top stars and platforms in both sports and entertainment, Pepsi MAX aims to create exhilarating moments for fans around the world.

As EA SPORTS FC™ 25 continues to engage football fans and gamers alike since its launch last month, the co-branded Pepsi MAX x EA SPORTS FC™ 25 limited edition products are now available at local retailers.