Pepsi MAX plans beach-themed pop-up to snub autumn

  • Tuesday, September 19th, 2023
  • Author: Tim Green
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Sugar free cola brand Pepsi MAX will promote its new mango flavour drink with a beach-themed pop-up at Victoria station this Thursday. It says the event is for those who are not ready to say goodbye to the summer season vibes.

Pepsi MAX launched its summery flavour exclusively at Tesco over the summer, and is now ready to extend Mango to supermarkets across the UK. The pop-up is part of a nationwide campaign around the launch, and is based on Seasonal Denial Syndrome, a concept developed by Pepsi MAX to represent those who refuse to accept the end of summer.

Visitors can win an all-inclusive holiday worth up to £3000, while sampling the new flavour in a sandy setting surrounded by deckchairs, parasols and palm trees. Pepsi MAX hosted a similar event at Waterloo Station last week.

The rest of campaign includes out of home ads and social activity comprising original content by influencers such as Nella Rose, Formz and GK Barry.

Dagmar Emery, Senior Marketing Manager for Pepsi, said: “We’ve given the nation’s preferred taste an irresistible mango twist so you can get a taste of summer, even in those bleak winter months. We’re thrilled to say hello to Mango in style, giving commuters one last taste of summer and a sunny new drink to keep Seasonal Denial Syndrome at bay.”