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Pepsi MAX releases ‘Nutmeg Royale’ starring Lionel Messi, Ronaldinho and Paul Pogba

Will Taylor

Pepsi MAX has dropped football film ‘Nutmeg Royale’ centered around the beautiful game’s craftiest move.

Leading with a hero film, fans can see the world’s all time football great and seven time Ballon D’Or winner Lionel Messi alongside Paul Pogba and Ronaldinho take part in their toughest match to date. The football stars battle it out in a nutmeg tournament.

The ad is packed with cameos, trick shots and more. Football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their skills. Directed by Ernest Deumbila, the film is layered with football culture references, highlighting the game and intersection of the sport in popular culture.

Gustavo Reyna, Senior Director, Global Marketing at Pepsi MAX said: “We are so excited to share the ‘Nutmeg Royale’ football film with the world, as it is a true celebration of what Pepsi MAX does best – have fun. When we decided to create this campaign, we knew the nutmeg was the perfect move to showcase. A nutmeg move is for the quick-witted, the ambitious, and fun-lovers that are thirsty for the thrill of the game. Creating entertaining moments for our consumers to enjoy is at the core of who we are at Pepsi MAX. It’s this unexpected fun that we really wanted to shine through in everything we do. With this film and the upcoming moments we have planned, we’ve done just that!”

The full ad can be viewed on Pepsi’s YouTube Channel.