MASTERCLASSING

PepsiCo launches Digital Lab to help restaurants succeed in the digital world

Tyrone Stewart

Pepsi Mountain Dew FridgePepsiCo – the company behind popular food and beverage brands including Pepsi, Doritos, Gatorade, Walkers, Lay’s, and many more – has launched a suite of solutions aimed at catering to the digital and online needs of foodservice operators.

The PepsiCo Foodservice Digital Lab’s focus is on teaching operators how to identify and deploy technology solutions that benefit their businesses by providing digital insights, digital playbooks, digital activation, and digital innovation.

The food and beverage giant will share unique insights with its customers, provide operators with solutions to make digital tools ‘approachable, achievable, and effective’ for all businesses, partner with operators to optimise the execution and activation of digital solutions, and experiment with the latest digital innovations.

“The digital age has disrupted everything – including the way people order, eat and experience food and beverages,” said Scott Finlow, chief marketing officer of PepsiCo Foodservice. “PepsiCo is helping our customers stay ahead of the curve in regard to understanding the latest technology and consumer trends impacting the foodservice industry. With the customer-focused Digital Lab, we created a one-stop service for operators to access the resources and knowledge needed to drive a better consumer experience and impactful business results in the digital era.”

To help setup the Lab, PepsiCo worked with partners, such as Grubhub, to identify the areas that needed work within the online ordering and delivery space. It also partnered with loyalty and digital customer engagement providers, such as Mobivity, to find opportunities to improve incremental occasions for brands and deliver personalised experiences.