And so to Mformation, which specialises in mobile device management. The company works with over 40 operators around the world, and ultimately, aims to give network subscribers a better experience.
If youre a new subscriber connecting to the network for the first time, your device can be activated, provisioned, and enabled with whatever services you are paying for, all over the air, explains Chief Marketing Officer Matt Bancroft.
Once the subscriber is up and running, Mformations platform enables the operator to target subscribers with new services or applications that it thinks may interest them. It also enables the operator to troubleshoot problems remotely and reduces the customer care time needed for increasingly sophisticated mobile devices.
I asked Bancroft whether the company had any stats to show that operators who deploy the solution enjoy lower levels of churn than those that dont. Anecdotally, he says, Mformation believes this to be the case, but as yet, the company does not have the stats to prove it. If I were them, Id be trying to get those stats out of the operators. Bancrofts colleague, Marketing Director Rob Dalgety, was working at Vodafone when it deployed the solution. He describes the decision to go with Mformation as the biggest no-brainer ever.
There are a lot of companies offering point solutions that cover some of what we do, but no-one else offers the same breadth of capability across the breadth of devices and network types that we do, says Bancroft. 
Given the rate at which UK customers churn from their mobile networks, and the complexity of modern mobile handsets, the only real surprise is that more networks are not deploying Mformations solution, or something similar.