Perion Network has launched Grow Mobile Self-Serve, described as a DIY cross-network mobile advertising platform.

The platform makes it possible to manage all mobile media buying, campaign measurement and campaign optimization in a single interface. It launches off the back of Perions acquisition of Grow Mobile back in June.

The company has since been integrated into Perions new Lightspeed mobile division.

“Today’s fragmented mobile advertising industry and lack of sophisticated measurement tools have challenged even the worlds largest media buyers to execute successful campaigns,” said Tomer Pascal, general manager of Perion Lightspeed. “Grow Mobile Self-Serve was built from the ground up specifically to overcome these challenges and provide Perions customers with a new breed of solutions enabling them to meet – and even exceed – their respective business goals.”

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