Twitter-owned video app Periscope is in talks with prominent media companies about how to address piracy being carried out using the service, which enables users to live-stream content and promote the feed via Twitter.

Several high-profile television events have been illegally broadcast through the app, including the prize fight between Floyd Mayweather Jr and Manny Pacquiao, and the April premiere of HBOs Game of Thrones, both of which normally require subscriptions to watch.

Media companies have been consistently demanding improvements to live-streaming apps, with technology used to automate the takedown process or the removal of unauthorised copyrighted material.

Les Moonves, CEO of CBS, said that Twitter and Periscope need to respond to media companies concerns while speaking at the Re/code conference this week, while last month HBO called for “tools that proactively prevent mass copyright infringement”.

Speaking at the Paley Centre for Media, John Skipper, president of ESPN, which currently uses Periscope to connect with fans, declared that “it would be really nice if our friends in the Valley would quit hiding behind the idea that they dont have to engage in the protection of intellectual property”.

However, Periscope has said that many of the fixes that media companies want put in place are too complex to be carried out in real-time, and could result in legitimate content being blocked.

Current laws require that unauthorised copyrighted material is taken down within 24 hours, but media companies understandably want faster action, and Periscope has acknowledged that with live-streaming, reaction times need to be faster.

“Thats a process were looking to improve with technology, but theres a lot of technical complexity in doing that,” said Kayvon Beykpour, CEO of Periscope, speaking to Reuters earlier this month.

Periscopes main rival, Meerkat, has not been involved in the same talks, although its possible that Periscopes connection to Twitter, which many of the media companies advertise through, means Periscope is more concerned with addressing the concerns of these influential firms than Meerkat.