Persil Encourages Kids to Play Out with Wild Explorers App


Detergent brand Persil has launched Persil Wild Explorers, an iOS and Android app designed to encourage kids to play outside.

Part of the brands #dirtisgood campaign, the app was created in partnership with The Wild Network, an initiative dedicated to facilitating outdoor play.

Targeted at the reported 40 per cent of parents who avoid outdoor play because theyre not sure what to do, Wild Explores features a list of over 100 free outdoor activities for children – ranging from finding spider webs to building a tower out of stones. These can filtered by location, duration and age of the child, or shuffled to pick a random one, and as each activity is marked as completed, theyre added to a profile that tracks the users total wild time.