Detergent brand, Persil, has launched enhanced QR codes, designed to help blind and partially sighted people, on its packaging. The codes are included on the packaging for Persil’s new plastic-free capsules and Ultimate Liquids ranges and will be added to other Unilever products in the UK and around the world later this year.
The codes were created by AR firm Zappar, working in partnership with Unilever and the Royal National Institute of Blind People. They work in conjunction with Zappar’s accessibility app, Zapvision. When scanned, they provide the consumer with usage instructions, safety warnings and recycling information via the app, using large-format text or audio.
"Ensuring our Unilever products are accessible to everyone in society is not just an important element of our equity, diversity and inclusion commitments – it makes good commercial sense too,” said Peter ter Kulve, President of Home Care at Unilever. “With nearly 2m people in the UK living with sight loss, we’ve now made one of our most loved UK Home Care brands, Persil, fully accessible to them for the first time – courtesy of the Accessible QR code."