Lithuanian company Megalogika has launched its Sixophone service (wap.sixophone.co.uk). Sixophone is a WAP site that encourages mobile phone owners to become online retailers. The service encourages customers to look at anything they buy for their phone, such as ringtones or wallpapers, as just the beginning of a fun money making process that they watch over every step of the way.
After acquiring anything on the site, a shop is automatically created in the buyers name featuring the relevant item, melody or wallpaper. This can then be offered to up to six friends via a simple free SMS messaging system. When the friend sells the content on he or she receives 10% of the value. The original material remains on their phone.
Friends who have bought the content can also sell it on to six of their friends. They receive 10% commission per purchase and the original vendor receives a further 1%. These next generation buyers can also sell and the process repeats with the first trader, getting 1% all the way through to the sixth sale. For each of the hundreds of items that cost 1 the average price on Sixophone – the company says the potential exists to make well over 500, which is paid into a personal Paypal account. Sellers can also keep track of the entire process which items are the most popular, which friends sell on, and who is making them the most money. Sixophone products are updated daily with Top Tens, hot picks and archived classics.
The concept behind Sixophone is pure fun to the power of six” says Megalogikas  Linus Silvas. “When people buy phone content that they like, the chances are their friends will like it too. Rather than directing mates to a mainstream WAP service, Sixophone customers can point them to their personal Shop and make some money in the bargain. Why buy if you cant sell? Standard WAP content providers might just have had their day.
The service sounds like it should be fraught with legal problems and copyright issues, but Silvas insists the legal aspects of the service have been thoroughly checked out. He told Mobile Marketing:
We do all the ATGA, ringtones and wallpapers copyright payments ourselves, and we can control all sales. Friends offer links only to their own shops, or to the item with its unique code. We did all the research about the legality of the scheme and it was hard work. So, of course, its legal, as we know we will be supervised by operators and providers.