Indian homegrown pet care brand, Wiggles, has launched a campaign titled ‘#AndhaPyaar’ to celebrate Valentine’s Day. The campaign, created Wiggles’ in-house creative team, highlights the fact that the bond between pets and their owners comes with no strings, and is honest and pure.
The campaign features pet owners’ real-life experiences during challenging times and how they sought comfort with pets. The campaign, which is running on social and digital channels, also includes a competition to drive engagement.
“At Wiggles, all our campaigns are crafted upon real insights that make the relationship between pets and their parents unlike any other,” said Wiggles Chief Marketing Officer, Prashant Kohli. “#AndhaPyaar brings focus to the unconditional love that pets have towards their parents, even in their darkest hour.”