MASTERCLASSING

Pets at Home launches online series starring Clare Balding

Gabby Fernie

Pet supplies retailer, Pets at Home has launched a content series, ‘The Pet Care Show with Clare Balding’, in which broadcaster and pet lover Clare Balding puts the nation’s top pet care questions to Pets at Home’s panel of expert vets, groomers and pet care advisors.

The new series, conceived by The&Partnership and delivered by branded entertainment specialists, ITN Productions consists of 14 advice-filled episodes, created using search term data. Topics covered range from “how to stop my dog digging” to “why does my cat slow blink at me”. Pets at Home then uses the same data to serve relevant content to audiences as they search, making sure they’re served the right answers quickly and easily.

The series, which is live on Pets at Home’s YouTube channel, will be supported by a digital and social media campaign and lands after a period in which pet ownership is at an all-time high with many new pet owners in need of expert help and support.

The Pet Care Show is part of Pets at Home’s wider ‘We’re Better with Pets’ platform which is both a celebration of how pets enrich our lives, as well as a showcase of Pets at Home’s family of services which offer the expertise and knowledge people need to be the best pet owners they can be.

“We’re delighted to be collaborating with Clare on this exciting new series. A big part of our ‘We’re Better with Pets’ brand platform is empowering pet owners, and ‘The Pet Care Show’, with its mix of entertainment and advice, gives owners the tools they need in a fun and accessible way” said Marketing Director at Pets at Home, Karen Williams.