Pfizer Turns to Mobile for Prescription Reminders

mkodo has launched a mobile patient communications programme for biopharmaceutical giant Pfizer UK.

Pfizer has trialled the mobile channel over the last year, providing a reminder service for patients, who can set up an SMS prompt, which will be sent to their phone when they need to see their physician for a repeat prescription. The mobile activity will be powered by mkodo’s Intelligent Mobile Platform and will now be extended within Pfizer’s Women’s Health portfolio in the UK.

“The mobile channel is an excellent way to prompt patients to follow up with their healthcare professional, relating to their prescribed treatment plan during the most appropriate time,” says mkodo’s Tamara Dobson. “The strategic use of text messaging as part of an integrated customer follow-up programme is an ideal fit.”