Philadelphia has launched a social-first Christmas campaign celebrating both the joys and challenges of the festive season.

Developed by creative agency Ogilvy UK, the campaign coincides with the release of the brand’s limited-edition festive packaging, crafted by Elvis Comms.

The cheese brand describes the ad as a reminder that Philadelphia is perfect for “the party with fancy canapes and Christmas cheesecakes” as well as for “the aftermath with bagels smothered in cream cheese.”

Ellie Swales, Philadelphia’s UK brand manager, stated:
“Christmas is one of Philadelphia’s biggest moments of the year. The brand is instrumental to so many Christmases, it could be spread on canapes at a party one night and used as a filling for a bagel the morning after.

“This campaign helps establish Philadelphia as a friend to you during the madness of the festive season. We’re thrilled to see the campaign brought to life from online to in-store, demonstrating the versatility of Philadelphia at this special time of year.”

The campaign will feature across TikTok, YouTube, Instagram, Facebook, and retail media in major supermarkets.

Sam Cartmell, executive creative director at Ogilvy UK, commented:
“Our behavioural science team proved that Philadelphia and Christmas have more in common than we realized. We associate both with moments of connection and comfort.

“Just like a friend, Philly is there for you during the highs and lows – by your side at a party and on the sofa the next morning. This campaign feels uniquely Philadelphia, and we’re proud to roll out the next chapter of our You’ve Got A Friend in Philly platform across multiple channels for the festive season.”