Phonevalley Creates Mobile Site for Volvo in Russia
- Thursday, May 28th, 2009
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Mobile marketing agency Phonevalley, in partnership with ARC WW Russia, has unveiled Volvos first mobile Internet site in Russia at m.citysafety.ru to support the launch of the new Volvo XC60. The site offers users the opportunity to book a free test drive for the, and also includes a 3D game, ity Rally, which can be downloaded to the mobile phone.
We were keen on developing a great engagement for Volvo on mobile, the number one channel for consumers on the move, says Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile. Volvo offers people (the chance) to experience exciting moments in their car and to break new grounds while driving. We hope to extend this excitement and emotional connection in and out of the car, thanks to the most personal device.” 
