French mobile marketing firm Phonevalley has begun operations in America, establishing offices in Chicago, New York and Boston. The company says its US presence provides worldwide brands with a global mobile marketing approach in order to reach their consumers everywhere.
The US market boasts over 250 million mobile subscribers, with a mobile phone penetration rate over 90%. Phonevalley notes that analysts predict a big increase in mobile marketing expenditures over the next few years. Mobile users are getting used to surfing the mobile Internet or consuming mobile content, it says, and consequently, US brands are keen to communicate with their consumers on-the-move, and to build powerful, innovative mobile marketing campaigns.
Phonevalley has recruited Angela Steele as Regional Director US, to drive the companys development in North America. Steele was formerly Vice President/Mobile Activation Director at Starcom USA. She has guided mobile programmes for active mobile brands such as Sara Lee, Nintendo, ESPN and Miller.
Our deployment in North-America allows us to extensively enrich our global offer, says Alexandre Mars, CEO of Phonevalley and Head of Mobile at Publicis Groupe. Our growth strategy in North-America relies on our strong relationships with US Publicis Groupe agencies, as well as our ability to build long-term partnerships with key market players and our clients worldwide.