Phunware has announced a partnership with Pixalate to combat ad fraud. Phunware will leverage Pixalate’s fraud prevention solutions across its platform, which touches more than 650m monthly active devices every month, to monitor for and prevent fraudulent and non-human traffic across all mobile monetization and audience building campaigns.
With global mobile ad spend estimated at more than $100bn, fraud is costing advertisers tens of millions of dollars every year. Phunware estimates that its partnership with Pixalate has already further decreased general invalid traffic on its platform to less than 1 per cent.
“Our partnership with Pixalate is an important next step in improving transparency and performance in mobile advertising,” said Ian Karnell, Phunware’s GM of audience building and monetization. “As a company that works with Fortune 500 brands and top-grossing developers every day, this partnership ensures that their campaigns not only run in the right places, but in front of real users who are interested in the product, brand and app at hand.”