Millions of images captured on mobile phones are going to waste, according to research by Felix Group,  the makers of MAX BOX, the digital retail kiosk.
The company notes that there are more mobile phones than people in the UK, with 85% of the adult population of Britain owning a mobile, and four out of five children owning a phone by the time they are 11, according to research undertaken by RMS PR. And according to a report in The Sunday Times in May 2006, the average person carries 67 images on their mobile. After being snapped, however, almost all of them are unused – never downloaded, printed or even looked at again. This despite the fact that according to the Mobile Data Association (MDA), during the third quarter of 2006, 88 million picture messages (MMS) were sent throughout the UK.
According to research carried out by MAX BOX, the five most popular images taken with mobile phones, in order are: groups of friends/work colleagues on a night out; family pets; family members; holiday snaps; and famous people spotted in public.
MAX BOXs solution enables digital horders to print paper images, key rings, mouse mats, fridge magnets, mugs and t-shirts featuring their photos simply by using the Bluetooth facility on their phone via MAX BOX kiosks installed in pubs, cinemas, shopping centres and high street
retailers aacross the UK.
We believe the British horde more digital images on their phone than any other nation in the world explains Felix Group CEO Andy Egan. Our research shows that most people dont know how to get them onto their computer or how to transfer a digital image to paper. Most people save and store them because there is little else to do with them. Now, using MAX BOX, people can click a button and create something physical out of their digital images.