PicWicToys is preparing to launch a mobile self-checkout solution in its stores, enabling customers to use their smartphones to pay for items without ever having to visit a physical checkout. The French toy retailer has teamed up with MishiPay to bring the technology to its customers.

The ‘Scan, Pay, Play’ system will enable customers to scan items as they wander around store and then pay for them all using their smartphones, meaning the customer is free to leave without waiting around in a queue to pay.

“We want to eliminate all friction from the experience of shopping at PicWicToys. In today’s digital world, customers have come to expect a shopping experience that is smooth and enjoyable,” said Mathieu Charent, team leader of transformation and innovation at PicWicToys. “Working with MishiPay we have now created a magical customer experience that combines the convenience of online shopping with the excitement of exploring our wonderful toy stores.”

The system will first be launched at PicWicToys stores in Lomme, Caen-Mondeville, Villeneuve D’Ascq, St Maximin (Creil), and Le Havre. The company is MishiPay’s latest retail partner, following its launches with MediaMarktSaturn and Decathlon.

“We are delighted to be working with PicWicToys and have seen first-hand their commitment to reinventing retail and creating a frictionless shopping experience for their customers,” said Mustafa Khanwala, founder and CEO of MishiPay. “We are excited to see the impact that our technology will have in their much-loved toy store environment.”