Pie maker, Pieminister, has launched a 100-day ‘Summer of Luck’ promotion, offering consumers the chance to win one of more than 1,500 prizes, all with a summer theme, including Frisbees, deck chairs, belly boards, tents and T-shirts.

Every Pieminister pie sold during the promotion, through Pieminister shops, market and festival stalls, supermarkets and participating independent retailers, comes with a card with a unique entry code number, plus a 50p off coupon.

As a large number of the cards will be dished out at festivals and events, the competition website, built by Activation, is built to be fully responsive so people can enter wherever they are – on any mobile handset, tablet or desktop. 
Entrants can also choose to be added into Pieminister’s CRM database, the VIPie club.

“When Activation suggested they could digitize our campaign, we saw the benefits immediately,” said Jon Simon, managing director at Pieminister. “It’s now a wonderful cross-platform activity, which is a first for us, and also means we can connect with our pie fans wherever they are, at a festival, in a store, just about anywhere.”