Pinterest acquires Twitter co-founders Jelly crowdsourced Q&A platform

Jelly co-founders Biz Stone (front right) and Ben Finkel (back left)Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone. The terms of the acquisition have not been disclosed.

Founded in 2013 by Stone and Ben Finkel, Jelly has received investment from the likes of Twitter CEO Jack Dorsey, U2 frontman Bono, and former US presidential candidate Al Gore. The ‘human-powered search engine’ enables people to ask questions and get crowdsourced replies – how it ever differed to something like Quora or Yahoo Answers, I still have not managed to figure out, but it tried.

“I was familiar with Pinterest. As an angel investor, I put money into Pinterest years ago,” said Stone, in a blog post. “When we talked about Jelly joining forces with Pinterest, things got really interesting. Their mission was astonishingly similar to ours. Human powered search, a subjective search engine, and discovering things you didn’t know you need to know. These are all key to Jelly!

“We’re still working out details, so there are unknowns. Will Jelly remain separate, or integrated somehow?”

Despite Stone’s uncertainty over Jelly’s future, he told TechCrunch that he would be joining Pinterest as a special advisor, while Finkel joins full time.