Pinterest APIs Let Brands Display Pins on Sites and Apps

Pinterest has launched its first set of APIs, enabling brands to display Pinterest content on their sites and apps.

The first API to roll out displays the top clicked pin posts on a brands account, with recent and related post functionality set to follow shortly. Pinterest users will be able to repost directly from the sites.

Pinterest has partnered with brands including Walmart, Disney and Nestle, and popular websites like BuzzFeed and AllRecipes, which will be the first to incorporate the APIs. In the statement announcing the launch, Pinterest head of developer relations Jason Costa said the company was “just starting to work with partners to bring you great experiences on and off of Pinterest.”

Its not hard to see why these brands would be keen to hook up with the social network, despite its lower userbase compared to the likes of Facebook and Twitter. A Piqora study earlier this week found that a single pin featuring a brands product is worth an average of $0.78 (£0.48) in extra revenues – up 25 per cent since the end of last year.