Pinterest has launched its Promoted Pins ad offering in the UK.

Its the first time the ads have been available outside of the US, and is the first part of an international expansion, with launches in more English-speaking markets promised in the second half of 2016.

Pinterest reports that its number of UK users grew 50 per cent over the past year, with 3m Pins saved each day in the country.

UK launch partners for Promoted Pins include John Lewis, B&Q, Nestlé and Tesco.

“More than 75 per cent of all of the pins saved to Pinterest come from businesses, which is why Promoted Pins don’t interrupt or distract pinners,” said Pinterest UK country manager Adele Cooper. “Promoted Pins make it easier for brands to reach people who are in that consideration mindset – open to inspiration from credible sources. No other platform has an audience this receptive. In return, Promoted Pins are proven to help businesses achieve their marketing goals from building brand equity to driving online sales.”