Pinterest Brings Sponsored Posts to Users Home Feeds

Pinterest Ads
Two examples of the Promoted Pin posts in-app, from Target and Jawbone

Pinterest is testing its Promoted Pin ads on the home feed of its social network.

Initially being trialled in the US, the move is an attempt to make the sponsored posts more immediately visible to users.

“Your home feed is the first thing you see when you come to Pinterest,” said Pinterest product manager Annie Ta. “So we want to make sure you’re always welcomed with Pins that are beautiful, relevant and tasteful—and that includes Promoted Pins.

“Of course, if you don’t like a Promoted Pin, you can always hide it from your feed and tell us why you didn’t like it. We’ll use your feedback to improve what you see in the future.”