Pinterest confirms slew of full-funnel ad tools

  • Monday, September 18th, 2023
  • Author: Tim Green
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Social design inspiration company Pinterest has unveiled a set of new ad products including quizzes, previews and mobile deep links.

The company made the announcement at its annual Pinterest Presents advertiser summit. Its the latest in a steady stream of new initiatives to emerge this year.

Pinterest has been working hard to give advertisers a range of tools to make it easy to reach is audience of 463 million monthly users. In the new year it selected Amazon as its first ever partner for third-party ads.

Now its added more new formats, which include:

Premiere Spotlight on search and home feed: Brands can own premium placements on Pinterest exclusively to promote their campaigns.

Showcase ads: Lets users preview a brands content by swiping through branded images and discovering things like seasonal looks, mini recipe books or a cars unique features.

Quiz ads: A quiz format that routes users to personalized design ideas.

Creative Studio: Offers a way to generate lifestyle imagery for product Pins. Brands add their Pin link, select the prompt, and then generate a selection of custom background images.

Mobile Deep Links and Direct Links: Moves a user to a specific page in a retailer’s mobile app or web page after clicking on a shopping ad.

eCommerce Integrations: Let merchants manage their Pinterest product catalogues within the applications they already use for Salesforce Commerce Cloud and Adobe Commerce native applications.

Bill Watkins, Chief Revenue Officer of Pinterest, said: “We are innovating faster than ever before with a robust slate of relevant, personalised products to reach consumers with intent, and we’re building with the goal to be the industrys best full funnel solution.

“We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”