Pinterest expands partnership with Shopify

Gabby Fernie

Pinterest is expanding its partnership with entrepreneurship company Shopify to 27 new countries to boost social commerce globally. 

The Shopify Pinterest channel now includes countries such as Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. 

Through Pinterest's shoppable 'Product Pins' feature, more than 1.7m Shopify merchants around the world have an easy way to bring their products to the platform and be discovered by consumers. 

Merchants advertising on Pinterest through Shopify will also have access to Dynamic Retargeting for the first time, allowing merchants to re-engage with consumers who have already expressed an interest in their products on the site. 

Another feature being introduced is multi-feed support for Catalogues. Shopify merchants as well as any retailer with a Pinterest business account are now able to add up to 20 product feeds to their account, each indicating specific local data such as a currency, language or product availability. This not only allows businesses to upload a specific feed for each market they sell products in but also to upload feeds to serve different advertising strategies such as prospecting or retargeting.

Pinterest is a particularly desirable platform for medium and small businesses. This is because 97 per cent of the top searches on the site are unbranded and consist of 2-3 word queries, meaning businesses of any size have an equal chance to be discovered by the +450m consumers who are planning their next purchase.

"With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.” said Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest.