Pinterest has appointed Laura Gaffney as its new Director of Business Marketing for EMEA and APAC.

With effect from today (11 December 2023), Gaffney’s responsibilities include leading the social media giants’ business marketing initiatives in these regions to raise the visibility and comprehension of Pinterest to support revenue generation.

She will also set the regional business marketing strategy, lead the high-performing marketing teams in each country, and oversee all facets of regional messaging and execution.

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Gaffney joins from Meta, where she held various business marketing roles over the past 12 years, most recently as Head of EMEA Audience Marketing.

She has over 18 years of experience, which also included a raft of roles at Google.

According to the company, the EMEA and APAC markets will continue to be a “key priority” for Pinterest in its next chapter of growth.

Commenting on her appointment, Gaffney said: “Pinterest is a unique, full-funnel platform where ads can be meaningful content. I’m excited to apply my business marketing skills to raise even more visibility for the value of Pinterest for advertisers across regions.

“I feel personally connected to Pinterest’s mission and look forward to shaping bold business marketing opportunities that resonate with audiences.”

Pinterest VP of Global Business Marketing, Stacy Malone added: “Laura has a proven track record driving growth, engagement and retention for global brands.

“As a strategic thinker who holds a deep expertise in business marketing across multiple audiences and roles, we’re thrilled to have Laura lead the team for our next phase of growth.”

The news comes as Pinterest identified 23 individual trends for the year ahead as part of its Pinterest Predicts report, which Pinterest UK’s Director of Marketing, Louise Richardson described as a “cheat sheet” for marketers.