Pinterest has launched body type technology that uses shape, size, and form to identify various body types in over 5bn images on the platform, to increase body representation online.

Pinterest said the technology will shape how its algorithms increase representation in search results and related feeds for women’s fashion and wedding-related content. When searching for “date night outfits” or “autumn fashion inspiration,” users will see more people of various body shapes, sizes and skin tones in fashion-related results over time, reducing the need for “plus size” qualifiers.

To launch the technology, Pinterest has partnered with the National Association to Advance Fat Acceptance (NAAFA), model and size advocate Tess Holliday, and Pinterest Creators Natalie Craig, Kellie Brown, and Stefany Brito to consult on the plus size community’s needs. Pinterest said their feedback and insights directly shaped the product development of the technology and helped ensure a better product experience for Pinners.

The body type technology is Pinterest’s latest step in fulfilling its mission to bring everyone the inspiration to create a life they love. Since 2018, Pinterest has set standards on product and policies that promote a positive, diverse and inclusive experience by creating technologies that detect and give users the tools to refine results by skin tone ranges and hair pattern.