Pinterest has launched a Holiday Gift Guide to highlight products that will help its users discover, browse and shop their ideal gifts this holiday season.
In the UK, brands including Very, Sweaty Betty, John Lewis, M&S and The Cotswold Company, are among those who have selected products which align with the platform’s gift-recipient focused guides, with a ‘2022 Gift Guide’ badge spotlighting the selected items across feeds.
“People love to shop on Pinterest, whether for themselves or to find that really special gift for a friend or loved one,” said Pinterest Retail Director, Tim Woollias. “And because people come to the platform to shop but are undecided on exactly what for, they want to hear from brands, and get inspiration from ads. So for advertisers, this means they can show up with the very items and ideas we know people are looking for. Our new Holiday Gift Guide offers a curated spotlight of items from multiple brands, making the shopping experience even easier for Pinners searching for gift inspiration this season.”