Pinterest has launched Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality (AR). It enables Pinners to virtually place items from retailers like Crate & Barrel, CB2, Macy’s, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy.
Pinterest is among the largest home decor platforms in the world, with 9 out of 10 Pinners coming to the platform for research and inspiration in their home decor shopping journey. Try On for Home Decor brings the offline shopping experience online to help Pinners visualize new products in their space and move seamlessly from inspiration to realization from their phone.
Try On for Home Decor is powered by Lens and follows the launches of Try On for Lipstick and Eyeshadow. The virtual home decor experience is launching live across more than 80,000 shoppable Pins, while the beauty experience is currently available across 14,000 shoppable Pins. Pinterest said that Pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins.
Here's how it works. When browsing home decor products in the iOS or Android app, three dots will appear in the top right corner of ‘Try On enabled’ Pins. Click the Pin and ‘Try in your space’ to see the virtual product through your camera lens. Adjust and place home decor products in your space to envision how they would look, and browse product information within the Pin for more details like price. To shop, click the Pin to be directed to the checkout page on the retailer’s site.
Pinterest said that in the past year, there’s been a 32 per cent increase in the number of Pinners engaging with shopping surfaces on Pinterest. As people continue to use visual search to shop on Pinterest, Lens camera searches have increased year-over-year by 126 per cent, and Try On for Beauty usage by Gen Z and Millenials has increased by 28 per cent and 33 per cent respectively.
“People come to CB2 for unique pieces they hope to own for many years but we’ve learned that shopping decisions are never a linear process,” said Samie Barr, SVP of Marketing at CB2. “Innovation has opened up new ways for customers to experience home designs and we are always testing new ways for our customers to shop and find inspiration. Pinterest’s Try On For Home Decor can play a strong role in making this journey as seamless as possible by bridging the gap between virtual commerce and reality.”