Pinterest has launched its first UK Creator Fund, with the aim of assisting under-represented creators.

Following its launch in the US last year, the Creator Fund aims to reduce barriers of entry for creators from historically marginalised communities, including Black, LGBTQIA+, Asian, Indigenous people, as well as people with disabilities.This is to ensure they can reach new audiences and are armed with the financial and educational support to succeed.

Applications are open from today until 19 June, with the first round of UK applications focussing on LGBTQIA+ Fashion and Beauty creators.

Those selected will be invited to join a five-week programme of events, education and inspiration and will receive £20,000 in the form of a cash grant and equipment.  

“We’re committed to elevating creators from under-represented communities, and building a positive and inspiring place for their content to be discovered and celebrated,” said Hannah Ngakane, Strategic Partner Manager at Pinterest. “Through our Creator Fund, we’re able to assist talent financially and educationally and provide a clear path for creators to access the tools and resources they need to succeed.” 

UK creators can apply for the Fund here.