Pinterest Nabs Another $225m

Pinterest has added a further $225m (£139m) to its coffers, following a round in February where it raised $200m, bringing the total valuation of the company $3.8bn.

It began trialling tasteful cross-platform sponsored pins earlier this month in a bid to monetise its growing global audience. The pins currently have a label on them to indicate they are from an advertiser, which people can click on to find out more. The company is using a Google form to collate user responses to the ads before it rolls them out further.

Although Pinterest has not released recent usage figures, AllThingsD, which broke the funding story, estimated that it had 50m users worldwide back in March. The iOS app is being used in 154 countries, according to App Annie. The company has also made key hires in France and the UK.

Pinterest co-founder and chief executive Ben Silbermann said he hopes the scapbooking app will be used by people worldwide for planning their future – whether thats dinner or a new home. In a statement, he said: “This new investment enables us to pursue that goal even more aggressively.”