Pinterest is opening Possibility Place,  a pop-up corner shop, beauty bar and DIY store in London’s  Covent Garden this weekend. Open on Friday 29 and Saturday 30 September, Possibility Place aims to bring the Pinterest user experience to life on the high street.

The pop-up store, created by Amplify, will feature mocktail-making workshops, an opportunity to get a new tattoo, and interactive demos with the best interior creators, upcycling tired household items into statement pieces.

Possibility Place launches as Pinterest unveils the latest instalment of its brand campaign, ‘It’s Possible’, reinforcing the idea that Pinterest is a platform that helps users go from dreaming to doing.

Developed in-house by Pinterest’s House of Creative team, the campaign features a combination of live-action, stop-motion and motion graphics to capture four unique narratives that show how people seamlessly integrate Pinterest into the real world, from planning a vacation to nailing the perfect look for a ‘90s party.  The campaign will run across TV, streaming, social, digital and Cinema in the UK and the US.

“Pinterest is the place to find ideas that help bring magic to the often mundane moments in life,” said Louise Richardson, Marketing Director, EMEA at Pinterest. “Whether that’s a special twist on your favourite lunchtime sandwich, or a new hairstyle idea for your next Saturday night out, Possibility Place brings all of that inspiration to life.”

There’s more information here.