EMMAs

Pinterest opens up shopping experiences

Tyrone Stewart

Pinterest mobilePinterest has expanded its partners program globally to make it more accessible to third-party technology and businesses, creating more shopping experiences in the process.

The Pinterest Marketing Partners program has become the global Pinterest Partners program and, with this, opened the door to more platform partners, feed management providers, shoppable experience platforms, and tag management providers.

Pinterest has been focusing pretty heavily on its shopping features in recent times. Most recently, it introduced features to enable brands to advertise their entire product catalogue via ‘Product Pins’.

The social media firm has also been rapidly expanding its advertising products to non-English-speaking markets, making advertising available in France, Germany, Austria, Spain, and Italy over the past half-year or so. It has continued this expansion by adding a pair of international partners in the shape of MakeMeReach in France and Adsmurai in Spain.

Finally, Pinterest has begun testing a Reporting API to help businesses understand their organic and paid performance on the platform.

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