Primark has launched an interactive try-before-you-buy feature on Pinterest as part of its 2025 spring homeware campaign.

Through the new ‘Pinterest Collages’ tool, customer can style the brand’s latest collection, which includes floral crockery and pink frill bedding.

Additionally, Primark fans can participate in Pinterest Collage “Masterclasses” at the brand’s London Oxford Street East, Belfast, Liverpool, and Glasgow stores.

As part of the broader campaign, activations will also appear across Pinterest’s Spotlight, shopping ads, and home feed, the social media giant stated.

Primark’s head of design, Sinead McDonagh, said: “Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget.”

“That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless. Whether you prefer a minimalist vibe or playful patterns, here’s how to bring the latest trends into your space without breaking the bank.”

Pinterest UK head of retail Heather Clark added: “Inspiration has a new home. Spoiler, it can be yours. We’re so excited to have inspired Primark’s new range with the trends on our platform – Cosy Cottage, Minamaluxe, and Dainty Decor.

“We’ve seen searches rise for pastel palettes, an understated luxury aesthetic and darling furnishings and with new ways to shop Primark’s trend-certified home range, it’s now even easier to bring this inspiration to life. We can’t wait to see these trends in your home this Spring.”