Yesterday [1 May 2024], social media giant Pinterest disrupted expectations at its annual advertising summit, Pinvision.

The event, which took place at White Rabbit Studios in London, guided advertisers through Pinterest’s inner workings, the experiential tour spotlighted how advertisers and brands can engage with the platform’s users and shoppers via its performance tools.

It also featured live actor performances and interactive demos, showcasing how the social media giant offers a different inspirational experience for brands and users to connect, plan and shop.

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Attendees were led to the Discovery Den, where they encountered a life-sized Pinterest board that delved deeper into the platform’s audience and its Gen Z demographic.

In a setup mimicking of a game show, guests had the chance to explore the power of Pinterest’s algorithm for discovery and taste refinement. 

Inside The Board Room, guests delved into Pinterest’s range of performance products, accompanied by real brand success stories.

Moving into The Mind, interactive demonstrations presented how Pinterest gives inspiration to its users with positivity at the core, as brands are able to maximise conversion visibility.

The journey concluded at the Pin Emporium, Pinterest’s vibrant gift shop, where guests could personalise their own items.

This highlighted how the platform fosters engagement within its active Gen Z community.

Pinterest Director of Business Marketing, EMEA and APAC, Laura Gaffney, said: “Breaking preconceived expectations of ads conferences, we saw Pinvision as the perfect opportunity to ‘unboring’ and completely reimagine the traditional format and inspire brands by showing, not telling, how Pinterest is a unique, full-funnel platform.

“This is a new era for performance at Pinterest, and what better way to tell that story than through an immersive live experience that brings the platform to life, showing advertisers how they can reach their audience at all stages of the purchasing journey.”