Pinterest debuts new video ad solution and measurement tools

Tyrone Stewart

Pinterest, at its first-ever advertiser event, announced the launch of a new video advertising solution and expansion of its suite of measurement tools.

The video ad solution, Pinterest Premiere, aims to help advertisers reach their audience at scale by owning exclusive video placements on Pinterest’s home feed for specific demographic, interest, or category for a certain period of time. The solution has rolled out to advertisers in the US, UK, Germany, France, and Canada.

In Q2, Pinterest is going to introduce ‘Conversion Insights’, giving advertisers the ability to see promoted and organic metrics in a single report. The inspiration-focused social media platform hopes this will help advertisers understand attribution windows and the general consumer path to purchase.

Meanwhile, in the US, advertisers now have access to updated trends tools, showing actionable insights to help them optimise their performance on Pinterest. These insights will indicate the trends that are spiking as well as the audiences behind the growth and contextual information about past performance. With this, advertisers will be notified when a ‘Pin’ is outperforming their previous benchmark for engagement.