Preference Choice Publication

Pinterest reveals new video content features for brands and creators

Alyssa Clementi

Pinterest is rolling out new video features for both creators and businesses, which will allow official accounts to upload content faster, store all videos in one tab, track content views, and schedule Pins ahead of time. According to Pinterest, Pinners are 54 per cent more likely to say they’re inspired to action by videos on Pinterest, compared to videos on other sites.

"The addition of Video Pins has allowed us to take our travel inspiration and visual storytelling to a whole new level on Pinterest. Whether it's revealing a cutting-edge Japanese art collective or the mouth-watering confections of a desert cafe that's put its neighborhood on the map, this new functionality has proven to be a goldmine of user engagement, delivering some of our highest impression numbers across all of Culture Trip's social platforms,” said Mike Fox, CMO, Culture Trip.

Starting today, brands can take advantage of an improved video uploader that will add content straight to Pinterest, as well as a personalized video tab for business profiles, which will store all video content. Pinterest also introduced lifetime video analytics, with the promise that videos will never disappear within a feed. Additionally, businesses and creators will be able to use the Pin Scheduler tool to schedule any future video content