Pinterest rolls out a raft of new shopping features

David Murphy

Pinterest has introduced a range of new shopping features to enhance the shopping experience of its users. They include a Pinterest API for Shopping; Product Tagging for Pins; Video in Catalog, and Shop Tab on Business Profiles.

The Pinterest API for Shopping includes catalogue and product metadata management, to enable more efficient improved data quality for merchant products.

Product Tagging on Pins enables merchants to make their lifestyle Pins shoppable. With product tagging, merchants can add products from their catalogue to their scene images. Users can then easily shop for the exact items they love from the images. In tests, Pinterest said its users showed 70 per cent higher shopping intent on product Pins tagged in scene/brand images than with standalone product Pins.

Video in Catalog allows merchants to enable video assets in their product catalogue to give users a view of the product from multiple angles when making a purchase decision and driving conversions.

And with Shop Tab on Business Profile, merchants can easily display shoppable products to users. Pinterest said this new feature not only enables easier product group management directly on the merchant’s Shop tab, but also customizable product group cover image and descriptions and an enhanced mobile interface for a seamless Pinner experience.

Pinterest has also expanded its Inspired merchant badges feature to the UK, Canada, Australia and Germany. Merchant details allows merchants to add badges to their profiles to represent their values and communities, including Black-owned, sustainable and more.

“Our goal is to turn inspiration into action, and our vision for shopping is to make it possible to buy anything Pinners are inspired by on the platform,” said Jeremy King, SVP of Engineering at Pinterest. “In 2021, the number of Pinners engaging with shopping surfaces on Pinterest grew over 215 per cent, and 89 per cent of weekly Pinners use Pinterest for inspiration in their path to purchase. The new shopping features such as the API for Shopping allows brands and retailers to reach high-intent Pinners during the earliest stage of their shopping journey with the most updated catalog data.”