Pinterest rolls out AI-powered ad tools

Pinterest is the latest social platform to emphasize that automation is here to stay, especially when it comes to advertising.

“Ad innovation on Pinterest has been at an all-time high,” said Pinterest Chief Revenue Officer Bill Watkins on 1 Octover during its advertiser summit.

The platform is also introducing personalised promotions, allowing shoppers to see discounts and sales based on their searches and pinned items.

This feature is available to advertisers by request in markets like the US, UK, Canada, Australia, France, Germany, Mexico, Brazil and Japan.

Additionally, the social media giant is enhancing the visibility of deal ads across its home feed, helping brands stand out during sales.

Pinterest announced the launch of its new Pinterest Performance+ suite, a collection of AI and automation tools designed to streamline creative processes, optimise targeting, and manage ad budgets more effectively.

“We’re still the place for brands to drive discovery, but we’re now delivering on lower funnel and creative too,” Watkins added.

“Brands are increasing Pinterest in their media mix and they no longer need to choose between awareness or lower funnel performance. Now they can have both,” he said, referencing the lower funnel ads aimed at shoppers ready to make purchases.”