Pinterest to Launch Buyable Pins

Pinterest Buyable PinsPinterest has unveiled Buyable Pins, which will enable the social network’s users to securely buy products from Pinterest when it launches on iPhone and iPad in the US later this month, with other countries to follow.

When the service launches in the US, users will see blue price tags on more than 2m products from brands including Macy’s, Neiman Marcus and Nordstrom. Pinterest is also working with retailers powered by Demandware, including Cole Haan, Kate Spade, Michael’s, Ethan Allen and Gardener’s Supply Company, as well as local and independent merchants powered by Shopify, including Poler Outdoor Stuff, SOBU and Madesmith.

Buyable Pins will be discoverable through the same recommendations technology Pinterest has been building over the years, including home feed, search, category feeds and boards. Pinterest will also be launching new search filters to find products based on price and colour.

Payment is via Apple Pay or credit card. Pinterest is working with its primary payment partner Stripe, as well as Braintree, to offer a solution where Pinterest’s servers never touch credit card information.

According to research from Millward Brown, 93 per cent of active Pinners said they use Pinterest to plan for purchases and 87 per cent said they’ve bought something because of Pinterest.

According to Shopify, meanwhile, Pinterest is the second largest source of traffic to Shopify stores, and Pinners spend an average of $50 per order, which is than an orders that come from Facebook and Twitter.

Pinterest currently has 70m monthly active users and hosts more than 50bn Pins, across more than 1bn boards. 80 per cent of Pinterest users access the service through a mobile device.