Social media giant Pinterest has appointed Beth Horn to the position of Managing Director of the UK.

Horn joins the company on 24 June 2024 and will the social media giant further help local brands reach their target audiences and inspire consumers.

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In her new position, she will report to VP, Head of EMEA Sales, Milka Privodanova and will be responsible for leading Pinterest’s sales strategy and execution in the UK.

Horn joins from streaming giant Spotify where she held the position of Director of Sales for six months. Prior to this, she spent 12 years at technology giant Meta as Director and Head of Industry for Retail & Ecommerce, overseeing the firm’s relationships with retail and ecommerce companies in the US and UK.

Commenting on her appointment, Horn said: “I am thrilled to join and lead the Pinterest UK sales team at this exciting moment, taking our positive corner of the internet and helping to drive full-funnel results for the clients and partners we serve.”

Privodanova continued: “This is a new era for Pinterest as we transform the platform for an unbeatable shopping experience and strive to be the industry’s ultimate full-funnel solution.

“Beth, a proven leader with experience in building high-performing teams to deliver outstanding results for clients, is ideally positioned to help us tell this story and continue to scale our growing business in the UK.