Pinterest has unified all of its native publishing tools under one format – Pins. Pinterest users will now be able to access features that were previously only available to certain Pin formats or users with business accounts, including links, post-publish editing and flexible aspect ratios. All content creators will also be able to include expressive features such as music, text overlay and stickers to their Pins. To create a video or image Pin, users can simply click ‘Create a Pin’.
Advertisers will still have the ability to create Idea ads, video ads, collections ads and carousel ads to bring their brand to life with creative components that feel native to Pinterest.
Pinterest is also expanding a set of tools and features that it said will make it easier for Pinners and creators to edit, publish, monetise, measure performance and connect to brands that they care about.
Users will be able to add links to all images, videos and Pinterest TV livestream, helping to drive traffic and make connections with brands. The paid partnership tool and product tagging using affiliate links (for the US and the UK) are now available to everyone as additional channels to make money on Pinterest.
All video Pins will now have enhanced metrics (including views and watch time), bringing a consistent set of analytics across all Pin types. Users using content marketing platforms and creative tools will be able to create and schedule Pins directly through those platforms. Users will also be able to create Pins using flexible aspect ratios and be able to edit Pin components after publishing including title, details and links.
Pinterest has also unviled new community engagement features. Pinterest users will be able to add keywords that they don't wish to see in the comments. By creating a filter under social permissions, users will be able to auto-hide all comments containing the keyword specified. Users will be able to easily respond to content on Pinterest by creating and uploading a photo. Finally, Reactions such as the heart and lightbulb emoji, will be expanding to all Pins.
“By creating a simpler, faster way for content creators to harness the power of Pinterest, we’re making it easier than ever for our creators to reach an engaged audience, make money, build a brand and express what makes them uniquely special both on and off the platform,” said Malik Ducard, Pinterest’s Chief Content Officer.