MASTERCLASSING

Pixability launches PixabilityONE to unify video ad campaigns across key online channels

David Murphy

Video advertising software and insight firm Pixability has launched PixabilityONE, a self-service software platform, powered by data science, enabling advertisers to run video campaigns across YouTube, Facebook, Instagram and Connected TV, and providing a unified
view of campaigns across these channels.

The PixabilityONE platform includes Audience Builder, for audience targeting; a Campaign Optimisation Engine for performance optimisation; and a 24/7 reporting interface that details results across all platforms cohesively.

Audience Builder provides a single interface for establishing targeting parameters. It includes pre-bid campaign brand-safety/suitability filtering; vertical level benchmarks to help with planning; AI-built stock audiences to launch campaigns faster; the ability to save and share audiences across teams; and a creative library to host video ads.

The Campaign Optimisation Engine uses data science to auto-optimise over 37,000 times a day across all campaigns. And the PIxabilityONE Dashboard enables brands and agencies to manage video reporting holistically across multiple native platforms. Through integrations with third-party measurement partners, it can also report on metrics such as brand lift and store visits and break down results on a granular geographic basis.

“Using PixabilityOne to execute – and ultimately optimise – our cross-platform video ad campaigns enables us to connect with consumers at every stage in their journey with our brand, ultimately leading us to achieve the greatest impact,” said Hermann Hassenstein, head of marketing planning, global marketing at Puma.

Pixability CEO David George added: "One of the biggest challenges brands and agencies face today is the siloed management of video campaigns across the most important video platforms, resulting in missed opportunities and a failure to optimise. Our market-first platform unifies campaign management all in one place, allowing marketers to better assess and allocate their investments to maximise results."