Pizza Hut “Subconscious Menu” Knows Your Choices Before You Do

tobii pizza hutBad news for all those pizza lovers claiming they hate pineapple when theyre actually craving a Hawaiian – Pizza Huts new “Subconscious Menu” uses eye-tracking technology to reveal what pizza will best suit you.

Developed by eye-tracking tech firm Tobii, the menu is completely controlled by the customers retina, offering images of 20 different ingredients and tracking which the customer has been looking at the longest. The menu then uses an algorithm to sort through all 4896 possible ingredient combinations and pick the customers perfect pizza in under three seconds.

Testing on the Subconscious Menu has shown that 98 per cent of users were happy with their recommendation, and should the user be offered something they arent in the mood for, they can restart the process by looking at the reset button.

The menu, which was developed over six months of close partnership between Tobii and Pizza Hut, will be rolled out to refurbished restaurants within the UK over the next few years.

“We love to excite and innovate,” said Kathryn Austin, head of marketing for Pizza Hut. “This year weve redesigned restaurants up and down the country and launched a brand new menu with lots of tasty new options. But we dont just want to stop there. We wanted to try a few ideas on the traditional menu format and were delighted to have developed the worlds first Subconscious Menu, a unique way to reinvent the dining experience.”