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PizzaExpress launches 'Pick a Passata' Facebook Messenger bot video campaign

David Murphy

PizzaExpress has launched a ‘Pick a Passata’ Facebook Messenger bot campaign, in partnership with personalised video firm, EchoMany. The campaign will keep customers entertained while they wait for their meals via a live automated conversation using personalised videos, and also offer them the chance to win prizes.

This is PizzaExpress’s fourth campaign with EchoMany. Its ‘Shake the Tree’ Christmas campaign engaged 165,000 unique users engaged over six weeks and delivered a 99 per cent positive statement rate based on Facebook reactions.

“EchoMany’s unique understanding of video and ability to craft innovative campaigns, that positively engage with our audiences at a personalised level, has given us a strong addition to our marketing programme,” said Tim Love, senior social media manager at PizzaExpress. We’re excited to continue our collaboration with EchoMany to deliver fun, effective and personalised campaigns to our customers.”

EchoMany uses social data and intent-based conversations to provide shareable, personalised video content. The company’s customers include 20thCentury Fox, UGG, Santander and Cancer Research.