Foot traffic analytics platform Placer.ai has launched a custom POI (Point of Interest) creator, enabling users its platform to draw polygons on the fly and instantly generate data reports from specifically selected properties.
The Custom POI Creator can be used to quickly add locations that do not yet appear in the system or to create different perspectives on a property that is already included. Once the location is created, the data will automatically adjust to reflect the addition.
Placer.ai said the new feature had been added to give its user the maximum amount of information when they need it, and also in order to enable a range of creative approaches to looking at a specific property or group of properties.
Users can employ the feature to understand the impact of a shopping centre at a more granular level, or to analyse an undeveloped property and set different options for the parameters of a potential centre?