Playboy has launched an iOS app, Playboy for iPhone, pitched as a lifestyle guide for the urbane male demographic the magazine targets.

Though Playboys name might be synonymous with nudity, Apples tight content restrictions mean the app has had to focus on that infamous other side of the magazine – its articles. 

As well as photographs and videos of its Playmates – strictly clothed, as the App Store description is keen to point out – the app combines articles from the print magazine and app-exclusive content, including reviews, interviews, and fiction.

“Were taking everything that has made Playboy great and reimagining it for the iPhone, while reinventing our aesthetic with exclusive pictorials and a beautiful, image-heavy navigation,” said Josh Schollmeyer , Playboys director of digital content. “It truly is Playboy 2.0.”

The app is free to download, but offers monthly, bi-annual and annual subscriptions for users wishing to access the full range of content.

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