Player X Ties Up with AdMob

Mobile media firm Player X Distribution, which specialises in games, video and TV, has formed a strategic alliance with mobile advertising marketplace AdMob, as it continues its expansion into managed services.
The alliance is part of Player X Distributions expansion of its value-added services for its content partners. It will enable the company to offer its managed service content partners integrated marketing campaigns that include advertising across AdMobs global network.
Player X was recently appointed by O2 UKs as the exclusive aggregator of its recently-launched 100% Mobile portal that offers O2 customers the opportunity to trial, test and buy a huge array of mobile games. Player X is using mobile advertising to drive traffic to the portal as part of a customer acquisition programme. The portal will enable content partners to track conversions from their ad campaigns right through to download.
Player X is clearly a leading player in mobile gaming, so its great to be able to work with them as they expand, and to drive significant traffic to their gaming portals, says Russell Buckley, Vice President of Global Alliances at AdMob. Based on our work in the gaming sector, we expect some really impressive results.